{"id":11261,"date":"2023-12-15T12:53:34","date_gmt":"2023-12-15T11:53:34","guid":{"rendered":"https:\/\/www.aipe.it\/?p=11261"},"modified":"2023-12-15T12:53:34","modified_gmt":"2023-12-15T11:53:34","slug":"corso-on-line-inside-digital","status":"publish","type":"post","link":"https:\/\/aipe.it\/en\/corso-on-line-inside-digital\/","title":{"rendered":"Corso on-line: Inside Digital | 10, 17, 24, 31 gennaio 2024"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11264 size-full\" src=\"https:\/\/www.aipe.it\/wp-content\/uploads\/2023\/12\/header-sito.jpg\" alt=\"\" width=\"1310\" height=\"891\" \/><\/p>\n<h3>Date e luogo<\/h3>\n<ul>\n<li>Mercoled\u00ec 10 gennaio 2024 dalle ore 11:00 alle ore 12:00<\/li>\n<li>Mercoled\u00ec 17 gennaio 2024 dalle ore 11:00 alle ore 12:00<\/li>\n<li>Mercoled\u00ec 24 gennaio 2024 dalle ore 11:00 alle ore 12:00<\/li>\n<li>Mercoled\u00ec 31 gennaio 2024 dalle ore 11:00 alle ore 12:00<\/li>\n<\/ul>\n<p>On-line sulla piattaforma Zoom<\/p>\n<h3>Obbiettivi del corso<\/h3>\n<p>Il corso ha l\u2019obiettivo di fornire gli strumenti base per un primo approccio al mondo digital e al linguaggio dei social network.<br \/>\nNello specifico si focalizzer\u00e0 su Facebook, Instagram e LinkedIn con una descrizione dei caratteri sostanziali del sito web.<\/p>\n<h3><\/h3>\n<h3>Recipients<\/h3>\n<p>Il corso \u00e8 destinato alle aziende associate ad AIPE, in modo particolare alle piccole e medie imprese che desiderano approcciarsi al mondo dei social network e avere le basi per comprendere le potenzialit\u00e0 di un sito web aziendale ottimizzato.<\/p>\n<h3><\/h3>\n<h3>Programme<\/h3>\n<p><strong>Modulo 1. <\/strong><strong>Primo approccio a Meta\u00a0e LinkedIn<\/strong><br \/>\n1. Apertura e gestione dei canali social<br \/>\n2. Apertura del Business Manager e sua gestione e collegamento metodo pagamento<\/p>\n<p>3. Analisi Insight<br \/>\n4. Programmi di approfondimento extra Meta<br \/>\n5. LinkedIn, panoramica e funzionamento (TOV &#8211; CRM &#8211; Propriet\u00e0 di linguaggio B2B &#8211; Profilo ottimizzato &#8211; Community)<\/p>\n<p><strong>Modulo 2. Tuning dei canali social\u00a0<\/strong><br \/>\n1. Veste grafica dei canali<br \/>\n2. Propriet\u00e0 del contenuto: diversificazione, formati e output<br \/>\n3. Copywriting e strategia<br \/>\n4. Programmazione del contenuto e Piani editoriali con stream editoriali<\/p>\n<p><strong>Modulo 3. Sito Web<\/strong><br \/>\n1. Importanza del sito web<br \/>\n2. Differenza tra sito vetrina e sito strutturato<br \/>\n3. CMS proprietario e WordPress<br \/>\n4. Hosting e Dominio<br \/>\n5. Cookies e privacy policy<\/p>\n<p><strong>Modulo 4. Le ADV ovvero le sponsorizzate<\/strong><br \/>\n1. Differenza tra organico e no<br \/>\n2. Elementi di ADV, conversione e termini<br \/>\n3. ER: engagement\u00a0rate e KPI social<br \/>\n4. Campagne a pagamento in base all&#8217;obiettivo prefissato<\/p>\n<h3><\/h3>\n<h3>Teachers<\/h3>\n<ul>\n<li>Michele Camiscia<\/li>\n<li>Elena Cicchiello<\/li>\n<li>Mattia Perrotta<\/li>\n<li>Lisa Di Bello<\/li>\n<li>Nicole Cianci<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Coordinatore del Corso<\/h3>\n<p>Niccol\u00f2 Bonomi, Vice Presidente di AIPE<\/p>\n<h3><\/h3>\n<h3>Partecipazione<\/h3>\n<p>L\u2019evento \u00e8 gratuito e riservato ai Soci AIPE. Per partecipare occorre compilare il seguente modulo di iscrizione.<\/p>\n<p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p>","protected":false},"excerpt":{"rendered":"<p>Date e luogo Mercoled\u00ec 10 gennaio 2024 dalle ore 11:00 alle ore 12:00 Mercoled\u00ec 17 gennaio 2024 dalle ore 11:00 alle ore 12:00 Mercoled\u00ec 24 gennaio 2024 dalle ore 11:00 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,90],"tags":[],"class_list":["post-11261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aipe-news","category-formazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corso on-line: Inside Digital | 10, 17, 24, 31 gennaio 2024 - AIPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aipe.it\/en\/corso-on-line-inside-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corso on-line: Inside Digital | 10, 17, 24, 31 gennaio 2024 - 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